National Child Safety Movement

Protecting Kenya's Children Through Collective Action

Every child deserves to leave home safely and return home safely.

Recent reports of children going missing across the country have reminded us of a simple truth: Child safety is everyone's responsibility.

Kinga Mtoto is a national movement that brings together families, schools, communities, media, businesses, faith institutions and government to help keep children safe.

Watch the Film Take the Pledge Join the Movement

Counties Reached

Schools Involved

Tags Distributed

MIMI NI MLINZI
WA MTOTO Protect Every Child

Our Three Actions

Simple Actions.
Powerful Protection.

Every member of the community can help protect children through these three simple but powerful actions.

Tembea Pamoja

Walk Together

Encourage children to walk to and from school in pairs or groups whenever possible.

"No child should walk alone when they can walk together."

Angalia Mtoto

Watch Over the Child

Stay alert to children who may be vulnerable, lost, distressed or at risk.

"A caring community protects its children."

Toa Taarifa Mapema

Report Early

Act early. Report concerns before they become emergencies.

"A stitch in time saves nine — speak up, save a child."

Police

999

Child Helpline

116

The Kinga Mtoto Safety Tag

A Symbol of Protection.
A Reminder of Responsibility.

The Kinga Mtoto Safety Tag is a reflective school bag tag designed to promote child safety awareness and visibility. Attached to a child's school bag, the tag serves as a daily reminder that protecting children is a shared responsibility.

Promote Tembea Pamoja

Reinforces the walk-together message daily

Increase Visibility

Reflective material enhances child visibility on roads and pathways

Encourage Vigilance

Sparks community conversations about child safety

Visible Symbol

Creates a recognizable symbol of the Kinga Mtoto movement

The Message on Every Tag

KINGA MTOTO

Kila Mahali. Kila Wakati.

— TEMBEA PAMOJA —

No Child Walks Alone.

MIMI NI MLINZI WA MTOTO

Protect Every Child

The Kinga Mtoto Pledge

Take the Pledge.
Become a Mlinzi wa Mtoto.

I pledge to help protect children in my community.

I will remain vigilant.

I will look out for vulnerable children.

I will act when a child may be at risk.

I will encourage children to walk together.

I will be a Mlinzi wa Mtoto. — A Protector of the Child.

Latest Campaign

Watch the Story

See how Kinga Mtoto is bringing communities together to protect Kenya's children.

#KingaMtoto · Mimi Ni Mlinzi wa Mtoto

"Tukiwa Pamoja, Watotowetu Wanaweza Kukua Salama."

Together, our children can grow up safe.

Why Kinga Mtoto Matters

A child is safest when surrounded by people who care.

Together we can create safer communities for every child. Every person, every institution, every community has a role to play.

Parents

Teachers

Neighbours

Businesses

Faith Leaders

Media

Government

NGOs

Influencers

Community Leaders

Police

You

Together we can create safer communities for every child.

Get Involved

Join the Movement

Every action counts. Find the way that works best for you.

Become a Volunteer

Join our network of community protectors across Kenya.

Get Started

Register Your School

Bring the Kinga Mtoto programme to your school.

Become a Partner

Support the movement as an organisation or business.

Partner With Us

Support Awareness

Help spread the message of child safety in your community.

Learn More

Because Every Child Deserves To Be Safe.